danielatplay - Daniel Escamilla - Graphic Designer

American Medical Association

Marketing Graphic Designer
May 2018 – February 2022
Chicago, IL

Marketing Graphic Designer

As the Marketing Graphic Designer for the Health Solutions Group Department, I was responsible for all graphic design projects supporting a team of five marketing managers and a marketing director. My work balanced editorial precision with marketing strategy, ensuring every deliverable aligned with the AMA’s trusted voice and visual identity.
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Designed and produced a wide range of materials including book covers, brochures, digital newsletters, email campaigns, infographics, annual reports, print mailers, front-end web graphics, banner ads, and event booth displays.
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Utilized the Adobe Creative Suite (InDesign, Illustrator, Photoshop, XD), along with HubSpot, Salesforce Marketing Cloud, and Litmus to create print and digital campaigns.
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Branded the 2020 CPT and RBRVS Annual Symposium, an event that attracted over 1,200 attendees and generated more than $1 million in revenue.
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Redesigned the AMA’s top 10 best-selling medical code books annually, creating clean, modern layouts that elevated the organization’s visual standard.

Editorial Design

Quarterly Newsletters + Annual Report

The quarterly newsletters were developed to communicate with customers in new and engaging ways. While email and print media campaigns were focused on promoting the products and services of the AMA, the digital magazines focused on reinforcing the brand as the premium brand in the marketplace. In addition, this also created opportunities for media outlets to repurpose individual editorial pieces - promoting the AMA beyond the original publications.