American Medical Association
Chicago, IL
About the company
The American Medical Association (AMA) is a professional association and lobbying group of physicians and medical students. The AMA publishes a list of physician specialty codes which are the standard method in the U.S for identifying physician and practice specialties for the purposes of billing.
As the Marketing Graphic Designer for the Health Solutions Group within the AMA, it was my responsibility to design book covers, brochures, digital newsletter e-magazines, print mailers, annual reports, website layouts, web graphics, digital ads, infographics and exhibit booth graphics. Every year the top 10 selling medical code books were redesigned with a modern and clean aesthetic.
Editorial Design + Annual Report Design + Book Cover Design
EDITORIAL DESIGN
Quarterly Newsletters + Annual Report
The quarterly newsletters were developed to communicate with customers in new and engaging ways. While email and print media campaigns were focused on promoting the products and services of the AMA, the digital magazines focused on reinforcing the brand as the premium brand in the marketplace. In addition, this also created opportunities for media outlets to repurpose individual editorial pieces - promoting the AMA beyond the original publications.
Medical coding newsletters: Credentialing Quarterly and CPT Quarterly
Selected quarterly magazine pages
Selected quarterly magazine pages
Annual Report 2020: AMA Health Solutions 2020
Annual report selected pages 1
Annual report selected pages 2
Annual report selected pages 3
BOOK COVER DESIGNS
Book cover design options
Netter's Atlas of Human Anatomy for CPT Coding
E/M: Office Visit Compendium 2021